You guys will find that you have passions and having a passion is a gift. I think we all have passions and you don’t get to choose them. They pick you, but you have to be alert to them. You have to be looking for them and when you find your passion, it’s, a fantastic gift for you, because it gives you direction.
It gives you purpose, you can have a job or you can have a career or you can have a calling, and the best thing is to have a calling and if you find your passion, you ‘ Ll, have that and all your work won’t feel like work to you.
Do something you’re, very passionate about, and don’t try to chase what is kind of the hot passion of the day. You can choose a life of ease and comfort or you can choose a life of service and adventure which one of those when you’re 90 years old.
Are you going to be more proud of whatever it is that we’re? Going to do to start to address that situation, even if it’s not solved the mere fact that we’re, addressing it dramatically, reduces any stress that might come from it.
So stress comes from ignoring things that you shouldn’t be ignoring, i think, in large part, so stress, doesn’t. Come people get stressed wrong. All the time, in my opinion, stress doesn’t come from hard work.
For example, you know you can be working incredibly hard and loving it, and likewise you can be out of work and incredibly stressed over that, no matter how good we are, we can still be better. You can always be better.
Customers have a divine discontent and they teach you if you listen to customers. So we watch for that and we see patterns and we can find places where it’s, not working something’s going wrong and that’s.
Really, how i get the feedback is from customer input. What you really want to do is you take that it’s, an anecdote. It’s, a single example, but you need to find the root cause. What went wrong deep inside the system? How did this happen? Because then you can fix it for everyone.
My job, one of my jobs as the leader of amazon, is to encourage people to be bold and people love to focus on things that aren’t yet working and that’s, good. It’s. Human nature. That kind of divine discontent can be very helpful, but you really you know it’s incredibly hard to get people to take bold bets, and you need to encourage that and if you’re going to take bold bets, they’re going to be experiments and if they’re experiments, you don’t know ahead of time.
They’re, going to work. Every single important thing we’ve ever done. The most important things have always seemed dumb to industry experts at the beginning, so you have to get really good results. You have to be.
You have to defy conventional wisdom, and the problem, of course, is the conventional wisdom is usually correct. Experiments are, by their very nature, prone to failure, but big successes. A few big successes compensate for dozens and dozens of things that didn’t work kindle amazon, prime, our third-party seller business.
All of those things are examples of bold bets that that did work and they pay for a lot of experiments. I’ve made billions of dollars of failures at amazon.com. Literally billions of dollars of failures.
You don’t just fix the symptom, you have to fix the root cause and that’s been the secret to our operational success for 20 years. There are a lot of things that are a waste of time. You know when you think about your life.
I think i i often tell people um that i work with if you can get because people people have very high standards for how they want their work, life to be and uh, and i said, look if you can get your work life to be where you Enjoy half of it, that is a home.
That is amazing, because very few people ever achieve that, because the truth is everything comes with overhead: that’s reality. I’m willing to keep funding things. If, if, if there’s, one high judgment champion who still wants to keep trying – and i think that’s extremely important, because i think most companies, especially larger companies, give up on things too soon.
Companies that don’t continue to experiment companies that don’t embrace failure. They eventually get in a desperate position where they, the only thing they can do, is make a kind of hail. Mary bet at the very end of their corporate existence, whereas companies that are you know making bets all along.
Even you know big bets, but not bet the company bets. I don’t believe in bet the company bets that’s. When you’re desperate, that’s, that’s, the last thing you can do what we’re, really focused on is thinking long term, putting the customer at the center of our universe and inventing those are The three big ideas to think long term, because a lot of invention, doesn’t work.
If you’re going to invent, it means you’re, going to experiment, you have to think long term. So these three ideas, customer centricity, long-term thinking and a passion for invention those go together that’s, how we do it and by the way we have a lot of fun doing it that way.
Every job comes with pieces. You don’t like, and we need to say that’s, just how that’s, part of it and and not resent those pieces or try not to, but also try to minimize them. I tell senior executives.
You should have the least stress you know there’s. This weird, i think false uh idea that ceos i’m. A ceo there’s, this false idea that ceos are under the most stress. Well, i look at that. I’m like why you’re in charge.
That is true for most businesses, where you kind of proceed. Adaptively it’s, step by step. You figure it out. You have a success and then you kind of double down on that success and you figure out what what else you can do, what customers want everything we’ve done and all the success we have is at its root, primarily due to the fact That we have put customers first, so you really need to be very clear with yourself and i think one of the best ways to do that is this notion of projecting yourself forward to age 80.
Looking back on your life and trying to make sure you’ve minimized the number of regrets you have that works for that works for career decisions. It works for family decisions, it means step-by-step ferociously and it’s.
The motto for blue origin and basically you can’t skip steps. You have to put one foot in front of the other things take time there are no shortcuts, and but but you want to do those steps with you know, passion and ferocity.
You need to be um, nimble and robust, so you need to be able to take a punch uh, and you also need to be quick and and and innovative and and doing new things at a high speed that’s. That’s. The best defense against the future and you have to always be leaning into the future.
If you’re, if you’re leaning away from the future, the future is going to win every time, never ever ever lean away from the future. Being an inventor requires because the world is so complicated, you have to be a domain expert.
I mean in a way, even if even if you’re, not at the beginning, you have to learn. Learn learn, learn, learn enough so that you become a domain expert, but the danger is once you become a domain expert.
You can be trapped by that knowledge and so inventors have this paradoxical ability to have that. You know 10 000 hours of practice and be a real domain expert and have that beginner’s. Mind have that that look at it freshly, even though they know so much about the domain.
A young person should find something that they’re, passionate about to do and that’s, not gonna surprise. Anyone it’s. It’s, a clear thing to do it’s very hard. If you don’t love your work, you’re, never gonna be great at it, and that’s.
The key um to inventing you have to have both, and i think that is intentional. I think all of us have that inside of us and we can all do it, but you have to be intentional about it. You have to say yeah.
I am going to become an expert and i’m, going to keep my beginner’s, mind you have to figure out how to set up your life in such a way that you can minimize the things, and i find people don’t dislike hard work.
What people dislike and what is being out of control like they can’t control their life. They can’t control their environment. I think everybody has their own uh passion their own thing that they’re interested in, and then you’re, very alert to the things that that are in the sphere of influence of that passion.
My advice would be the same for any kind of entrepreneur, and that is make sure that you are focused on something you’re passionate about. So if you look at the early internet companies, they were started and focused on doing something that they thought was very interesting.
Long before the internet was fashionable in any way. We only have a few principles of amazon kind of core values that we go back to over and over again, and if you look at each of the things that we do, you would see those run straight through everything.
So the first one, and by far the most important one, is customer obsession and we talk about it as customer obsession as opposed to competitor obsession, and i have seen over and over again companies talk about that.
They’re customer focused, but really when i pay close attention to them, i believe they are competitor. Focused customers are always dissatisfied. They, even when they don’t know it even when they think they’re happy.
They actually do want a better way and they just don’t know. Yet what that should be, and that’s. Why? I always warn people. Customer obsession is not just listening to customers. Customer obsession is also inventing on their behalf because it’s, not their job, to invent for themselves.
The other thing i would suggest to any young person, even before they start their career, is to really think about their choices. You can get very fixed on your gifts, so everybody has gifts. There are a lot of things that you can be given, but those things can confuse you because they’re, not the things that construct your life.
It’s. Your choices that construct your life, you can’t follow the fashion when you’re, trying to do a startup company or, i think, really anything in life, but you have to as an entrepreneur. If you’re gonna, if you’re gonna build a company pick, something you think is interesting.
That has the intersection of genuinely creating real customer value and then just stay right there and let the wave catch you. You know you’re very lucky. If you have a career, a lot of people end up with a job, so it’s not like.
I really have a choice to follow this passion it has captured me all overnight. Successes take about 10 years,